Behind the Screens: A Fresh Digital Start for Asmus Consulting
When Asmus Consulting reached out, they knew they needed more than a website refresh, they wanted a full-on digital identity that actually represented who they are and what they do. I was pumped to help bring that to life. This wasn’t just another project, it was about turning their vision into something clear, engaging, and uniquely them.
Kicking Things Off
The goal was straightforward: make their expertise stand out and build a website that felt smart, polished, and approachable. They had the consulting chops. I just had to make sure their site told that story clearly and gave potential clients the info (and confidence) they needed to reach out.
My brain coming up with a concept…
Crafting A Look That Felt Right
I started with the basics: branding. I built out a clean, cohesive look using a color palette that felt both professional and warm. The fonts were easy to read but had a little personality, and I designed a logo from scratch that nailed their vibe: experienced, insightful, and human.
Designing A Website That Tells Their Story
The site layout was all about intention. I didn’t overload it with fluff. Instead, I built out five key pages: Home, About, Services, Success Stories, and Contact. Each one is built to move people through a clear journey: who they are, how they help, proof it works, and how to connect.
On the Home page, I added quick-hit intros with links that take you deeper into specific services. For example, the “Coaching” section has a link that jumps straight to that section on the Services page, and from there, you can tap into a related success story. It keeps things moving without ever feeling like a maze.
Copy That Actually Says Something
For the copy, I didn’t just write filler text - I worked with Asmus to figure out their tone and mission, then crafted messaging that felt authentic. It had to explain what they do without sounding like consultant-speak. The result? Clear, action-driven content that reflects their values and makes people want to learn more.
A Bit of Tech to Make It Work
There were some behind-the-scenes wins here too. I handled all the technical setup: pointing the domain, switching over the nameservers, and making sure everything launched clean and smooth. It’s the kind of stuff that no one notices until it goes wrong, and I made sure it didn’t.
I also optimized the site with light SEO best practices, like writing clear H1s, using alt text, and making sure all meta titles and descriptions were clean and aligned with the brand. We didn’t go overboard, but we set the stage for organic visibility with local business-related queries like “executive coaching in Dallas” and “consulting for mid-sized companies.”
The Final Reveal
What we ended up with is a site that both of us are really proud of. It’s easy to navigate, it tells a story, and it actually works for their business. Whether someone’s looking to hire them or just getting curious, the site guides them without friction.
Let's Create Your Story
Whether you’re a small business trying to tell your story better or a consultant who wants a site that finally feels like you, I’m here to help. Let’s build something smart, clean, and purposeful together!
